Ask tech analysts for a digital transformation definition and many will have a quick one at the ready. In the trenches of businesses struggling to automate processes with AI, analytics and rules-based engines, there's less spoken of digital transformation and more about bottom-line results -- one project at a time. Without passing judgment on the accuracy of IDC's, Forrester Research's and Gartner's digital transformation definitions (see "Leading analyst firms describe digital transformation"), it's easy to agree they're all convincingly vague. In the content management sphere, the meaning of the term digital transformation can lean toward making content from all corners of the enterprise accessible to all users, subdivided to just the snippet of text and graphics that an employee or customer needs at the time -- and nothing more -- dynamically rendered to the device in use. But whatever the true meaning of digital transformation, customers and vendors at the PegaWorld 2018 user conference in Las Vegas had difficultly agreeing on, or even expressing, how to define this shopworn tech expression in the real world, where actual CFOs approve real budget spending on technology that affects everyday workflow.